The Small Business Administration (SBA) was created in 1953 to “aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation” (sba.gov). In a recent newsletter, they wrote the following about how to market your business using the phone:
With more and more customers contacting companies online, it may seem as if your business phone doesn’t matter much anymore. But if you aren’t taking advantage of the many ways your company’s phone can be used as a marketing tool, you’re selling your business short. Your business phone is a crucial element in conveying your brand, promoting your business and convincing prospects to become customers. Try these tips for using your phone to market your business.
- Get a toll-free phone number
- Answer professionally
- Use on-hold messaging creatively
SmartVox can help with all of these things! We provide telephone numbers in just about every city in the United States plus many foreign countries as well as toll-free numbers. This gives your business a larger look and feel or a global presence, even if you are working out of your home. To help you answer professionally, we offer voice menus that can change based on the time of day, whether you’re open or closed, or even based on what number was called or what number the call came from. Lastly, our on-hold capabilities give you the chance to inject whatever messages you want to people who are on hold with your business, music, marketing, and more!
I encourage you to read the complete article at https://www.sba.gov/blogs/using-phone-market-your-business. I also encourage you to reach out to us to find out more about these features and how to use them to market your business more effectively. If you are not already a SmartVox customer, it may surprise you to know that these services are included absolutely free with your SmartVox service, as are 98% of all of our features. Contact us today to find out more!